Sustainability

Transforming the Industry with Sustainability

At Geometry we don't just aim to minimize our impact on the environment—we strive for zero. Inspired by leading sustainability initiatives, our mission is to significantly reduce our carbon footprint by 2025 and work toward near-zero emissions by 2030. Two years into our journey, we've made substantial progress, already surpassing 60% of our initial goals. ( place holder )

Sustainable Practices from the Ground Up

The textile industry is notoriously heavy on carbon emissions, primarily due to its reliance on fossil fuels for manufacturing and transportation. At EcoLuxe Towels, we are challenging this status quo by reinventing how towels are made and distributed:

  • Natural Materials: We use organic cotton, bamboo, and other renewable materials, reducing dependency on synthetic fibers derived from fossil fuels.

  • Regenerative Agriculture: Our cotton is sourced from farms practicing regenerative agriculture, which helps restore soil health and capture carbon dioxide from the atmosphere.

  • Energy Efficiency: All our manufacturing facilities operate on 100% renewable energy, and we are committed to reducing energy consumption further with each production cycle.

  • Waste Reduction: We focus on circular production processes that not only minimize waste but also repurpose it in creative ways.

  • Long-lasting Products: By enhancing the durability of our towels, we extend their life cycle, reducing the need for frequent replacements and thus decreasing overall consumption.

Measurable Progress, Transparent Goals

Transparency is at the heart of EcoLuxe Towels. We believe in showing our work, not just making promises. Here’s how we hold ourselves accountable:

  • Annual Sustainability Reports: Each year, we publish a detailed report outlining our progress toward our environmental goals.

  • Carbon Footprint Tracking: From field to store, we meticulously measure the carbon footprint of each product, ensuring we stay on track to meet our reduction targets.

  • Customer Engagement: We encourage our customers to adopt sustainable care practices, such as cold washing and line drying, which can significantly decrease the carbon footprint of our products post-purchase.

Join Us on Our Journey

As we continue to innovate and push the boundaries of what's possible within the textile industry, we invite you to join us in transforming everyday products into instruments of environmental change. Sign up for our newsletter to stay informed about our progress and learn more about how you can contribute to a more sustainable future with EcoLuxe Towels.

EcoLuxe Towels—where luxury meets responsibility. Together, we can dry off the old ways and wrap up in a sustainable future.

Our Founders

In 2019, entrepreneurial brothers Matt and Jason Gutierrez created Geometry as a way to fuse art and function into everyday items that feel uniquely special. We focus on fresh, unique prints—often created by professional artists—and superior functionality to bring art into the home in a way that both simplifies and enhances everyday life. 

Through our thoughtful design and collaboration process, Geometry is committed to supporting artists and creatives worldwide while delivering the highest level of household performance. And since we can’t elevate the home without protecting our home planet, our products are created from post-consumer recycled products using eco-conscious processes. 

At Geometry, we believe in cleaner homes, a cleaner world, and endless beauty in both.

MATT & JASON

At Geometry, we’re committed to the idea that we can have it all – a beautiful product with exceptional performance that doesn’t cause harm to the world around us. Our designs and artistic collaborations are constantly evolving, with new collections added monthly. So you can change up your look as often as you like – while feeling environmentally responsible about your purchase.

Design

They say life imitates art, and home products should too. We work with artists and designers from around the world to curate unique and beautiful patterns for every home, throughout every season. We’re frequently introducing new artists and creative collaborations through our unique collections, while listening to our customers to understand their styles and preferences. In short, at Geometry, you’ll never again get bored of the same old towel.

Performance

Don’t let looks fool you – Geometry products are designed to do their job. Our towels are engineered for higher absorbency, quicker drying and peak cleaning performance. Plus, they wash like a dream and come out of the dryer wrinkle free. 

From drying dishes to wiping spills to leaving windows streak free, our Geoweave™ fabric conquers life’s biggest messes – all while looking like a star.

Sustainability

Making a big impact in your home shouldn’t create a negative impact on the environment. That’s why Geometry is committed to creating sustainable, performance-minded products (that also happen to be beautiful). 

Created from post-consumer recycled materials, our products help reduce waste and conserve water. Each tea towel created means 3.5 fewer plastic bottles in the world’s landfills – a win/win for you and the earth. Plus, our manufacturing processes save an average of 1 to 3 gallons of water per product compared to the traditional equivalent.